5 major techniques of e-commerce marketing to succeed
E-commerce, a major field which has seen constant growth from the past decade has its own popularity and crowd. The online shopping trend has now become very common and in times like this pandemic, it acts as a boon and saviour. Being one of the most competitive industries, it is projected to increase its sales further by double the rate in another five years.
With sellers overflowing the online market and thus increasing the existing competition tenfold, the customers can have the best bet. Whether it is a start-up or a well established business, efficient marketing is always a necessity. Maintaining a well-established customer base and serving them the best is the fuel to e-commerce industry. With current trends and technologies, e-commerce marketing has also evolved and got the right attention.
5 major techniques of e-commerce marketing to succeed
- Online platforms
Various online platforms and tools are available to market the products offered by the e-commerce companies. E-mail marketing is one of the earliest and best strategies with exceedingly better outcomes. With a minimal amount of time, effort and money invested, the reach is far higher and better. However social media and its reach is far higher than any other means of marketing. In order to create consciousness about the brand and to have a viral reach with millions of subscribers, social media is a fantastic way to do online marketing.
By posting consistently, maintaining subtle visual color and theme, engaging followers and by attracting new subscribers, the reach can be made significantly high. The e-commerce brand will have its recognition slowly but steadily and by using popular hashtags, comments and high quality pictures, products can be sold across the globe in a very short span of time. In order to have a proper marketing strategy, the whole process can be simplified into smaller modules and addressed specifically.
- Strong and engaging content
With the visual appeal taking the first place of creating a good impression with the customers, next comes the content. With strong, engaging, dynamic and catchy content, customers’ curiosity will be increased. Also the content should focus on products and its description to make it clear for the customers who purchase. By regular posts and writing relevant blogs, more new users can be attracted to the websites.
Any business or brand whether small or large uses content marketing as its strength to increase their online presence and sales. Businesses must opt for relevant and meaningful content in order to attract the right audience. Also by producing original and organic content, a trust is built among the customers which makes them loyal to the brand. To make a mark on the user’s mind, creative and original content and good marketing effort will do the needful.
- Value proposition, target customers and market
Any business or industry should have its mission, motto and vision defined to be clear of the role that it plays in the market. The goal is to have more satisfied customers so they get what they want and to act as a catalyst for the business growth. The target customers are to be identified with immense research by studying their taste, attributes and interests. The market is flooded with opportunities and competition so all it takes is to have a proper research and establishment of e-commerce business purposes.
By knowing the age range, gender, geographic location, purchasing power and their occupation, with a data analytics algorithm it becomes simple to find the products of interest. With all such tools in place, the e-commerce businesses can zero down to their target to hit the bulls eye.
- Pricing and customer satisfaction
With the increasing competition, any business could offer quality products at affordable prices. When a new entrant in the market offers free or promotional or discounted products, it acts as an efficient way to spread the word about the brand all over. Some customers may feel it’s too overpriced to buy the products that they wished for. If that remains in the cart for days together, by offering discounts and coupons the customers will be made to buy the same.
Simple but effective tools like flash sale, festive offers, drop in price and buy one get one offers can be used as marketing tactics to woo the customers. Though these are some of the old school thoughts, it still does wonders for e-commerce businesses. Customer satisfaction is the ultimate goal of any business so here with quality, affordable pricing and credible usage any business can make profit with steady flow of income.
- Be glocal
By understanding the interests of the population, targeting the areas where the customers are more and by having suitable products, the e-commerce business can go glocal. With global outreach and local taste, there is no better mix than this which will capture the exact feel good factors of the customers to utilise them for the business goals.
By having personalised, customised and responsive sites, customers will feel included and makes them come back again to place orders. Any success story cannot be written on a single day. By steady and strong practices and methods, clear understanding of the current situation and trends, better results can be achieved eventually.
With all these proven techniques and furthermore in house tools, our very own Namenayou eshop site offers you nothing but the best and the rest is kept aside.